About Wise Wolf
Founder’s Story

My journey spans over a decade in marketing—from Amazon to edtech startups—with both triumphs and challenges along the way. One highlight was helping grow a business from 15 to 150 employees, leading to a $10 million acquisition. Yet despite this success, I found myself facing severe burnout, with my mental and physical health suffering. After a transformative experience with therapy, I redirected my career towards supporting the mental health community.
Through conversations with mental health professionals, I discovered a pattern of burnout—often stemming from operational inefficiencies or misalignment between their passion to help and their ability to reach those who need it most. I realized that by adapting high-growth startup strategies with a human-centered approach, we could help this community focus on what they do best: changing lives.
– Candace Nixon
Founder’s Story

My journey spans over a decade in marketing—from Amazon to edtech startups—with both triumphs and challenges along the way. One highlight was helping grow a business from 15 to 150 employees, leading to a $10 million acquisition. Yet despite this success, I found myself facing severe burnout, with my mental and physical health suffering. After a transformative experience with therapy, I redirected my career towards supporting the mental health community.
Through conversations with mental health professionals, I discovered a pattern of burnout—often stemming from operational inefficiencies or misalignment between their passion to help and their ability to reach those who need it most. I realized that by adapting high-growth startup strategies with a human-centered approach, we could help this community focus on what they do best: changing lives.
– Candace Nixon
Success means more than full calendars.
Success means more than full calendars.
We believe that getting more people into therapy creates a better world. When people find the right therapist, they’re more likely to stay in therapy and experience lasting growth. That’s why we’re dedicated to connecting clients with therapists who truly fit their needs—because better matches lead to better outcomes.
Success means more than full calendars.
Success means more than full calendars.
We believe that getting more people into therapy creates a better world. When people find the right therapist, they’re more likely to stay in therapy and experience lasting growth. That’s why we’re dedicated to connecting clients with therapists who truly fit their needs—because better matches lead to better outcomes.
Mission
Empowering Purpose-Driven BusinessesMission
We empower purpose-driven businesses with tailored strategies that drive growth and amplify impact.Approach
People-First & Results-OrientedApproach
We understand that this industry is about people. Through active listening, open dialogue, and deep respect for each company’s journey, we provide the mental health community with access to comprehensive business knowledge, expertise, and support—resources typically reserved for high-level executives.
Experience
15 Years in Growth MarketingExperience
We’ve come from the roots of corporate giants like Amazon down to grassroots organizations like local neighborhood businesses and everything in between. We now exclusively channel our expertise into the mental health community.Testimonials
“We are so grateful to have found Candace and her team. Thank you Candace for your skill and passion to help therapists and teams like us to nail down our brand and market “wisely”! You are a unicorn in the field- gifted, knowledgeable, and trustworthy- always recommending what is the best use of our resources. Every time we meet, I exhale and that says it all about who you are and how you support our growth and mission.”
Stacy W.
“Collaborating with Wise Wolf Consulting has been a fantastic experience. From the get-go, they made me feel valued and understood. Their commitment to my success is evident, and their team is always ready to listen and adapt to what I need, making the whole process feel effortless. A highlight of working with Wise Wolf Consulting is their knack for attracting the perfect clients. What truly sets them apart is their proactive approach.”
Krysta M.
“They took the time to understand my practice’s vision and needs, ensuring that the marketing plan was customized to fit my goals. The results have been phenomenal, with noticeable improvements in my practice’s online presence and client engagement. Their data-driven and results-oriented approach was exactly what I needed. I highly recommend Wise Wolf Consulting as your marketing agency.”
Gary D.
“Absolutely thrilled with Wise Wolf Consulting! They went above and beyond to fill my practice. From day one, their team made me feel like a VIP, and having someone else handle my marketing was such a relief. Their customer service is top-notch—always responsive, super friendly, and genuinely invested in my success. If you’re looking for marketing pros who get results and treat you like gold, Wise Wolf Consulting is the way to go!! 🌟”
Rachel H.