ChatGPT Ads are Open to (Almost) Everyone: What Behavioral Health Leaders Should Know
Mental health practices can’t advertise in ChatGPT today, but they can absolutely compete for visibility in ChatGPT’s answers. Here’s what behavioral health leaders should know as the platform opens self-serve advertising.
SEO vs. GEO vs. AEO vs. “AI SEO”: What They Mean in Plain English
You’re reading something about marketing, and suddenly there are four terms staring back at you: SEO, GEO, AEO, “AI SEO.” Some articles treat them as completely separate disciplines. Others wave them off as the same thing with different names. Nobody seems to agree, and honestly, the marketing world has a habit of coining new terms […]